Research Catalog

Title

Start right in e-business : a step by step guide to successful e-business implementation / Bennet P. Lientz, Kathryn P. Rea.

Author

Lientz, Bennet P.

Publication

San Diego, Calif. ; London : Academic, 2000.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Rea, Kathryn P.

Description

xxv, 234 pages; 24 cm

Uniform Title

E-business solutions.

Subject

• Electronic commerce
• New business enterprises

Note

• Includes index.

Contents

• Pt. I. Get Started in E-Business. Ch. 1. Introduction. Ch. 2. Your E-Business Implementation Roadmap -- Pt. II. Collect Information on the Business Processes and Technology. Ch. 3. Action 1: Understand Your Business. Ch. 4. Action 2: Select the Activities for E-Business. Ch. 5. Action 3: Assess E-Business Trends and Competition. Ch. 6. Action 4: Set Your Technology Direction for E-Business. Ch. 7. Action 5: Collect Information for E-Business -- Pt. III. Define How E-Business Will Work for You. Ch. 8. Action 6: Analyze Information for E-Business. Ch. 9. Action 7: Define Your New E-Business Transactions and Workflow -- Pt. IV. Prepare for Your E-Business Implementation. Ch. 10. Action 8: Define and Measure E-Business Success. Ch. 11. Action 9: Develop Your E-Business Implementation Strategy. Ch. 12. Action 10: Perform Your E-Business Marketing Activities -- Pt. V. Implement Your E-Business. Ch. 13. Action 11: Plan Your E-Business Implementation.
• Ch. 14. Action 12: Execute Your E-Business Implementation. Ch. 15. Action 13: Follow Up after Your E-Business Implementation -- Pt. VI. Address E-Business Issues. Ch. 16. E-Business Implementation and Operations Outsourcing. Ch. 17. Address Specific E-Business Implementation Issues. The Magic Cross Reference.

ISBN

0124499775

OCLC

• ocm44852074
• SCSB-3971922

Owning Institutions

Columbia University Libraries