Research Catalog
Communicating globally : An integrated marketing approach
- Title
- Communicating globally : An integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
- Author
- Schultz, Don E.
- Publication
- Lincolnwood, Chicago, Ill. : NTC Business Books, [2000], ©2000.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF1416 .S35 2000 | Off-site |
Holdings
Details
- Additional Authors
- Kitchen, Philip J.
- Description
- 280 pages : illustrations; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 267-273) and index.
- ISBN
- 0844225223
- LCCN
- 99043187
- OCLC
- ocm42002843
- SCSB-3986035
- Owning Institutions
- Columbia University Libraries