Research Catalog
Internet direct mail : the complete guide to successful e-mail marketing campaigns
- Title
- Internet direct mail : the complete guide to successful e-mail marketing campaigns / Robert W. Bly, Michelle Feit, and Stevan Roberts.
- Author
- Bly, Robert W.
- Publication
- Chicago, Ill. : NTC Business Books, 2000.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.1265 .B59 2000 | Off-site |
Holdings
Details
- Additional Authors
- Feit, Michelle.
- Description
- xiv, 337 pages; 24 cm
- Summary
- "Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--BOOK JACKET.
- Subjects
- Bibliography (note)
- Includes bibliographic references and index.
- Contents
- 1. Introduction to Internet Direct Mail -- 2. What Sells Best on the Internet? -- 3. Creating the Mailing -- 4. Getting and Using Internet Mailing Lists -- 5. Broadcasting the E-Mail Message -- 6. Reply Options and Mechanisms -- 7. Tracking and Measuring Results -- 8. Avoiding Spam, Fleming, and Other Unique Internet Marketing Problems -- 9. Integrating Internet DM into Your E-Business -- 10. Following Up with Internet Prospects.
- ISBN
- 0658001361
- LCCN
- 00055024
- OCLC
- 44426972
- ocm44426972
- SCSB-3997286
- Owning Institutions
- Columbia University Libraries