Research Catalog

The handbook of international market research techniques

Title
The handbook of international market research techniques / edited by Robin Birn.
Publication
London : Kogan Page, 2000.

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Details

Additional Authors
Birn, Robin.
Description
xxvi, 591 pages : illustrations, charts; 24 cm.
Series Statement
Creating success
Uniform Title
Creating success.
Alternative Title
International market research techniques.
Subject
Marketing research
Note
  • Previous ed.: published as by Robin Birn, Paul Hague and Phyllis Vangelder. 1990.
Bibliography (note)
  • Includes bibliographical references (p.557-558) and index.
ISBN
0749426160
OCLC
  • ocm44398697
  • SCSB-3997332
Owning Institutions
Columbia University Libraries