Research Catalog
Future marketing : targeting seniors, Boomers, and Generation X and Y
- Title
- Future marketing : targeting seniors, Boomers, and Generation X and Y / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Lincolnwood, Ill. : NTC Business Books : In conjunction with The American Marketing Association, [2001], ©2001.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.127 .M35 2001 | Off-site |
Holdings
Details
- Description
- x, 244 pages : illustrations; 24 cm
- Summary
- "If you're in tune with only your peers, how can you market to the rest of us? Future Marketing, Joe Marconi's expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer.".
- "In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--BOOK JACKET.
- Subject
- Target marketing
- Bibliography (note)
- Includes bibliographical references (p. 235-237) and index.
- ISBN
- 0658001388
- LCCN
- 00038000
- OCLC
- ocm44979586
- SCSB-4006819
- Owning Institutions
- Columbia University Libraries