Research Catalog

Title

New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind.

Publication

Boston : Kluwer Academic, [2000], ©2000.

Items in the Library & Off-site

Details

Additional Authors

• Mahajan, Vijay.
• Muller, Eitan.
• Wind, Yoram.

Description

xi, 355 pages : illustrations; 25 cm +

Summary

• "New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry.
• The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion.
• Practitioners in high-tech and consumer durable industries should also gain insights from New-Product Diffusion Models."--BOOK JACKET.

Series Statement

International series in quantitative marketing ; 11

Uniform Title

International series in quantitative marketing ; 11.

Subject

• New products > Mathematical models > Congresses
• Product management > Mathematical models > Congresses

Note

• Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania.

Bibliography (note)

• Includes bibliographical references and index.

System Details (note)

• System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher.

Contents

• 1. New-Product Diffusion Models: From Theory to Practice / Vijay Mahajan, Eitan Muller and Yoram Wind -- 2. Firm Strategy and Speed of Diffusion / Sabine Kuester, Hubert Gatignon and Thomas S. Robertson -- 3. Multimarket and Global Diffusion / Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary -- 4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities / Arvind Rangaswamy and Sunil Gupta -- 5. Modeling the Marketing-Mix Influence in New-Product Diffusion / Frank M. Bass, Dipak Jain and Trichy Krishnan -- 6. Diffusion Models with Replacement and Multiple Purchases / Brian T. Ratchford, Siva K. Balasubramanian and Wagner A. Kamakura -- 7. Growth Models for Multiproduct Interactions: Current Status and New Directions / Barry L. Bayus, Namwoon Kim and Allan D. Shocker -- 8. Dynamic Models Incorporating Competition / Rabikar Chatterjee, Jehoshua Eliashberg and Vithala Rao --
• 9. Disaggregate-Level Diffusion Models / John H. Roberts and James M. Lattin -- 10. Operations Planning in the Presence of Innovation Diffusion Dynamics / Morris A. Cohen, Teck H. Ho and Hirofumi Matsuo -- 11. Estimation Techniques for Macro Diffusion Models / William P. Putsis, Jr. and V. Srinivasan -- 12. Diffusion Models: Managerial Applications and Software / Gary L. Lilien, Arvind Rangaswamy and Christophe van den Bulte -- Appendix A. Software Tutorial for the (Generalized) Bass Model -- Appendix B. Zenith High-Definition Television (HDTV) Case -- Appendix C. How we Obtained the Estimates in Tables 12.1 and 12.2.

ISBN

0792377516 (alk. paper)

LCCN

00024639

OCLC

• ocm43397166
• SCSB-4006931

Owning Institutions

Columbia University Libraries