Research Catalog

Title

Qualitative research in intelligence and marketing : the new strategic convergence / Alf H. Walle III.

Author

Walle, Alf H.

Publication

Westport, Conn. : Quorum Books, 2001.

Items in the Library & Off-site

Holdings

Details

Description

xii, 246 pages; 25 cm

Summary

• "Walle's book can be viewed as a breakthrough: the first book to juxtapose, compare, and integrate the qualitative methods of marketing research with those of competitive intelligence. Among its many important features is a discussion of how to conduct a qualitative audit that assesses the degree to which an organization is able to take full advantage of qualitative analytic techniques.
• The result is an important new resource for marketing practitioners, scholars and their advanced students."--BOOK JACKET.

Subject

• Business intelligence
• Marketing research

Bibliography (note)

• Includes bibliographical references and index.

Contents

1. Introduction -- I. Parallels, Agendas, and Options. 2. Competitive Intelligence as Qualitative Alternative. 3. Marketing Research: Merging with Another Qualitative Tradition -- II. Competitive Intelligence and Cross-Disciplinary Tools. 4. Justifying Qualitative Methods. 5. The Qualitative Espionage Model. 6. Competitive Intelligence, the Planning Process, and Marketing. 7. The Process of Intelligence. 8. The Qualitative Social Sciences and Competitive Intelligence. 9. The Humanities and Competitive Intelligence. 10. Culture at a Distance: A Lesson from World War II -- III. Operationalizing the Social Sciences and the Humanities. 11. Competitive Intelligence at a Distance: Learning from World War II. 12. The Qualitative Audit. Epilogue: The 10 Percent Edge -- App. 1. The Use and Abuse of Warfare and Sports Analogies -- App. 2. The "Care and Feeding" of Humanists.

ISBN

1567203663 (alk. paper)

LCCN

00025250

OCLC

• ocm43521053
• SCSB-4017541

Owning Institutions

Columbia University Libraries