Research Catalog

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships

Title
The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships / Bryan P. Bergeron.
Author
Bergeron, Bryan P.
Publication
New York : McGraw-Hill, 2000.

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Description
xxvi, 261 pages : illustrations; 24 cm
Summary
  • "Emotionally Intelligent Interface (EII) designer Dr. Bryan Bergeron in this book explains why EIIs are such a critical factor for ecommerce success - and how to take advantage of today's EII technology to more effectively build long and lasting customer relationships.".
  • "EIIs act as portals into customer wants and needs. The interface is driven by data from previous interactions and explicit customer preferences, and is based on customer profiles. Amazon, The Sharper Image, and Lands End all demonstrate the effectiveness of EII technology by deploying several key techniques that help to satisfy and retain customers."--BOOK JACKET.
Subject
  • Customer loyalty
  • Internet marketing
Bibliography (note)
  • Includes bibliographical references (p. [235]) and index.
Contents
Pt. 1. eBusiness. 1. Business in Internet Time. 2. New Rules, New Game. 3. Customer Relations -- Pt. 2. Technological Underpinnings. 4. The Human-Computer Interface. 5. Bots, Intelligent Agents, and Virtual Personalities. 6. Technological Trajectory -- Pt. 3. Putting It All Together. 7. Leveraging Technology. 8. Rate-Limiting Factors. 9. Making Your Move.
ISBN
007136479X (acid-free paper)
LCCN
00057875
OCLC
  • 45326373
  • ocm45326373
  • SCSB-4017918
Owning Institutions
Columbia University Libraries