Research Catalog

Title

The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.

Publication

Oxford ; New York : Oxford University Press, 2000.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Schultz, Majken.
• Hatch, Mary Jo.
• Holten Larsen, Mogens.

Description

xv, 292 pages : illustrations; 24 cm

Subjects

• Organizational behavior
• Corporations > Public relations
• Brand name products
• Branding (Marketing)
• Corporate image
• Business communication

Bibliography (note)

• Includes bibliographical references and index.

Contents

Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz -- Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart -- How brands are taking over the corporation / Wally Olins -- Markets and meanings: re-imagining organizational life / Paul du Gay -- The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova -- Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter -- Building and managing corporate brand equity / Kevin Lane Keller -- Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson -- Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel -- Planning and communicating using stories / Gordon G. Shaw -- Managing the corporate story / Mogens Holten Larsen -- Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen -- The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman -- Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney -- Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.

ISBN

• 0198297793
• 0198297785

LCCN

00037459

OCLC

• ocm43798417
• SCSB-4075923

Owning Institutions

Columbia University Libraries