Research Catalog

Marketing warfare / by Al Ries and Jack Trout.

Title
Marketing warfare / by Al Ries and Jack Trout.
Author
Ries, Al.

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TextUse in library HF5415 .R544 1986Off-site

Details

Additional Authors
Trout, Jack.
Description
viii, 216 p., [2] leaves of plates : ill.; 21 cm.
Subjects
ISBN
007052730X
LCCN
85014957
Owning Institutions
Columbia University Libraries