Research Catalog

Pictorial metaphor in advertising

Title
Pictorial metaphor in advertising / Charles Forceville.
Author
Forceville, Ch. (Charles)
Publication
London ; New York : Routledge, 1996.

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Details

Description
x, 233 pages : illustrations; 24 cm
Subject
  • Symbolism in advertising
  • Pictures > Printing
  • Metaphor
  • Advertising layout and typography
  • Advertising
Bibliography (note)
  • Includes bibliographical references (p. [223-230]) and index.
ISBN
0415128684
LCCN
95018294
OCLC
  • ocm32510502
  • SCSB-4084740
Owning Institutions
Columbia University Libraries