Research Catalog

Title

How digital is your business? / Adrian J. Slywotzky, David J. Morrison ; with Karl Weber.

Author

Slywotzky, Adrian J.

Publication

New York : Crown Business, [2000], ©2000.

Items in the Library & Off-site

Holdings

Details

Additional Authors

• Morrison, David J., 1947-
• Weber, Karl, 1953-

Description

viii, 327 pages : illustrations; 25 cm

Summary

• "How Digital Is Your Business? is a book for everyone in the business world. It offers profiles of the future; the in-depth story of the digital pioneers - Dell Computer, Charles Schwab, Cisco Systems, Cemex; insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM; and an analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.".
• "While How Digital Is Your Business? has great stories and case studies, its most valuable central idea is that of digital business design and the array of powerful digital tools it offers for use in creating a digital future for your own company."--BOOK JACKET.

Subject

• Electronic commerce > Management

Note

• Includes index.

Contents

1. How Digital Is Your Business? -- 2. Getting Started in Digital Business Design -- 3. The Age of the Choiceboard -- 4. Digital Innovator: Dell Computer -- 5. Digital Innovator: Cemex -- 6. 10X Productivity -- 7. Digital Innovator: Charles Schwab -- 8. Hybrid Power: The Incumbent's Advantage -- 9. Digital Innovator: Cisco Systems -- 10. The Active Customer -- 11. Obstacles to Going Digital: Beating the Odds -- 12. Incumbent on the Move: GE -- 13. Incumbent on the Move: IBM -- 14. Dot-Coms on the Move -- 15. The Digital Organization -- Epilogue: Be Unique -- App. A. The Bit Engines Table and Tour -- App. B. How Digital Business Design Expands Your Options -- App. C. The Choiceboards Tour -- App. D. The Cisco Tour -- App. E. The GE Tour.

ISBN

0609607707

LCCN

00057020

OCLC

• ocm44548968
• SCSB-4093944

Owning Institutions

Columbia University Libraries