Research Catalog
Seven power strategies for building customer loyalty
- Title
- Seven power strategies for building customer loyalty / Paul R. Timm.
- Author
- Timm, Paul R.
- Publication
- New York : AMACOM, [2001], ©2001.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.5 .T515 2001 | Off-site |
Holdings
Details
- Description
- xiii, 224 pages; 24 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- Ch. 1. Getting from Good Intentions to a Strategy -- Ch. 2. Strategy 1: Identity Customer Turnoffs -- Ch. 3. Strategy 2: Recover Dissatisfied Customers -- Ch. 4. Strategy 3: Create Positive Imbalance with Customers -- Ch. 5. Strategy 4: Give Customers A-Plus Value -- Ch. 6. Strategy 5: Give Customers A-Plus Information -- Ch. 7. Strategy 6: Show Customers A-Plus Personality -- Ch. 8. Strategy 7: Give Customers A-Plus Convenience -- Ch. 9. Actualizing the A-Plus Customer Loyalty Strategy -- App. A. Sample Generic Consulting Proposal -- App. B. A Quick Review of the Seven Power Strategies.
- ISBN
- 081440569X
- LCCN
- 2001018899
- OCLC
- ocm45736703
- SCSB-4115300
- Owning Institutions
- Columbia University Libraries