Research Catalog
Principles of marketing
- Title
- Principles of marketing / Philip Kotler, Gary Armstrong.
- Author
- Kotler, Philip.
- Publication
- Upper Saddle River, N.J. : Prentice Hall, 2001.
Items in the Library & Off-site
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1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
| book & CD-ROM | Text | Request in advance | HF5415 .K636 2001 book & CD-ROM | Off-site |
Holdings
Details
- Additional Authors
- Armstrong, Gary.
- Description
- 1 volume (various pagings) : color illustrations; 29 cm +
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- ISBN
- 0130263125 (hardcover)
- LCCN
- 00027875
- OCLC
- 43561943
- ocm43561943
- SCSB-4122502
- Owning Institutions
- Columbia University Libraries