Research Catalog

Market response models : econometric and time series analysis

Title
Market response models : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.
Author
Hanssens, Dominique M.
Publication
Boston : Kluwer Academic Publishers ; Norwell, Mass. : Distributiors for North, Central and South America, Kluwer Academic Publishers, [2001], ©2001.

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Details

Additional Authors
  • Parsons, Leonard J.
  • Schultz, Randall L.
Description
xiv, 501 pages : illustrations; 25 cm
Subjects
Bibliography (note)
  • Includes bibliographical references (p.[427]-480) and index.
Contents
I. Introduction. 1. Response Models for Marketing Management. 2. Markets, Data, and Sales Drivers -- II. Market Response in Stationary Markets. 3. Design of Static Response Models. 4. Design of Dynamic Response Models. 5. Parameter Estimation and Model Testing -- III. Market Response in Evolving Markets. 6. Single Marketing Time Series. 7. Multiple Marketing Time Series -- IV. Solving Marketing Problems with ETS. 8. Empirical Findings and Managerial Insights. 9. Making Marketing Plans and Sales Forecasts -- V. Conclusion. 10. Implementation.
ISBN
0792378261 (alk. paper)
LCCN
00054610
OCLC
  • 45620561
  • ocm45620561
  • SCSB-4125635
Owning Institutions
Columbia University Libraries