Research Catalog

Market driven strategy : processes for creating value

Title
Market driven strategy : processes for creating value / George S. Day ; with a new introduction.
Author
Day, George S.
Publication
New York : Free Press, 1999.

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Description
xix, 405 pages : illustrations; 25 cm
Summary
  • "Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value.
  • He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.
Subjects
Note
  • Originally published: New York : Free Press ; London : Collier Macmillan, c1990.
Bibliography (note)
  • Includes bibliographical references and index.
Contents
Pt. 1. Strategic Choices in Competitive Markets. 1. Managing in Turbulent Markets. 2. Strategies for Competing -- Pt. 2. Processes for Developing Market-Driven Strategies. 3. Making Strategic Decisions. 4. Adaptive Planning -- Pt. 3. Assessing the Competitive Position. 5. Understanding Competitive Markets: Their Structure and Attractiveness. 6. Assessing Advantages -- Pt. 4. Choosing Arenas and Advantages. 7. Deciding How to Compete. 8. Deciding Where to Compete: Focusing and Sustaining the Advantage. 9. Gaining Access to Markets. 10. Responding to Global Markets -- Pt. 5. Renewing the Strategy. 11. Charting New Directions: Conditions for Successful Renewal. 12. Setting the Growth Direction -- Pt. 6. Issues in Implementing Market-Driven Strategies. 13. Choosing Market Strategies. 14. Building a Market-Driven Organization: The Key to Competing Effectively.
ISBN
068486536X
LCCN
99030544
OCLC
  • 41320130
  • ocm41320130
  • SCSB-4142089
Owning Institutions
Columbia University Libraries