Research Catalog

Collecting and using market and marketing knowledge

Title
Collecting and using market and marketing knowledge / prepared by Marion Debruyne, The Wharton School, University of Pennsylvania and the University of Ghent.
Author
Debruyne, Marion.
Publication
Cambridge : Marketing Science Institute, 2000.

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TextRequest in advance HF5415 .M31 no.00/120-121Off-site

Holdings

Details

Additional Authors
  • Marketing Science Institute. Conference (2000 : Naples, Fla.) Collecting and Using Market and Marketing Knowledge.
  • Marketing Science Institute. Conference.
  • Marketing Science Institute.
  • Wharton School.
  • Rijksuniversiteit te Gent.
Description
29 pages; 28 cm.
Series Statement
Working paper series / Marketing Science Institute ; no. 00-121
Uniform Title
Report (Marketing Science Institute) ; no. 00-121.
Subject
Note
  • "This report summarizes the proceedings of the Marketing Science Institute's conference on 'Collecting and Using Market and Marketing Knowledge' held December 7-8, 2000 in Naples, Florida"--P. 3.
Bibliography (note)
  • Includes bibliographical references.
OCLC
  • ocm48016318
  • SCSB-3856093
Owning Institutions
Columbia University Libraries