Research Catalog

Readings in public and nonprofit marketing / [edited by] Christopher H. Lovelock, Charles B. Weinberg.

Title
Readings in public and nonprofit marketing / [edited by] Christopher H. Lovelock, Charles B. Weinberg.

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TextUse in library HF5415 .R36Off-site

Details

Additional Authors
  • Lovelock, Christopher H.
  • Weinberg, Charles B.
Description
viii, 304 p. : ill.; 28 cm.
Subject
ISBN
0894260197
LCCN
78059621
Owning Institutions
Columbia University Libraries