Research Catalog

Living the brand : how to transform every member of your organization into a brand champion

Title
Living the brand : how to transform every member of your organization into a brand champion / Nicholas Ind.
Author
Ind, Nicholas.
Publication
London : Kogan Page in association with Marketing, 2001.

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TextRequest in advance HD69.B7 I54 2001gOff-site

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Details

Description
v, 202 pages : illustrations; 24 cm
Alternative Title
Marketing.
Subject
  • Business names
  • Brand name products
  • Management > Employee participation
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0749433515
OCLC
  • 45325115
  • ocm45325115
  • SCSB-4203056
Owning Institutions
Columbia University Libraries