Research Catalog

Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior

Title
Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behavior / Douglas Bowman, Das Narayandas.
Author
Bowman, Douglas.
Publication
[Boston] : Division of Research, Harvard Business School, [2000], ©2000.

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TextRequest in advance HF5415 .M31 no.01/110-112Off-site

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Details

Additional Authors
  • Narayandas, Das.
  • Harvard Business School.
Description
40 pages : illustrations; 28 cm.
Summary
In this paper, we examine behavioral outcomes following a customer-initiated contact (CIC) with a manufacturer.
Series Statement
Working paper / Division of Research, Harvard Business School ; 01-027
Uniform Title
Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 01-027.
Bibliography (note)
  • Includes bibliographical references (p. 27-29).
OCLC
  • ocm45746843
  • SCSB-3856121
Owning Institutions
Columbia University Libraries