Research Catalog

When to advertise

Title
When to advertise / Simon Broadbent.
Author
Broadbent, Simon.
Publication
Henley-on-Thames, Oxfordshire, U.K. : Admap Publications in association with Incorporated Society of British Advertisers, Institute of Practitioners in Advertising, 1999.

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Details

Additional Authors
  • Incorporated Society of British Advertisers.
  • Institute of Practitioners in Advertising.
Description
vii, 206 pages : illustrations; 24 cm
Subject
  • Advertising media planning
  • Advertising > Costs
  • Advertising > Finance
Bibliography (note)
  • Includes bibliographical references (p. 185-200) and index.
ISBN
1841160482
OCLC
  • ocm45441416
  • SCSB-4215510
Owning Institutions
Columbia University Libraries