Research Catalog

The mirrored window : focus groups from a moderator's point of view

Title
The mirrored window : focus groups from a moderator's point of view / Judith Langer.
Author
Langer, Judith, 1941-
Publication
Ithaca, N.Y. : PMP, 2001.

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StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
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TextRequest in advance H61.28 .L36 2001Off-site

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Details

Description
xvi, 256 pages : illustrations; 24 cm
Subject
  • Focus groups
  • Marketing research
  • Qualitative research
Note
  • Includes index.
ISBN
0967143942
LCCN
2001275361
OCLC
  • ocm46878250
  • SCSB-4215573
Owning Institutions
Columbia University Libraries