Research Catalog

The kids market : myths and realities

Title
The kids market : myths and realities / James U. McNeal.
Author
McNeal, James U.
Publication
Ithaca, NY : Paramount Market, 1999.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415.33.U6 N362 1999Off-site

Holdings

Details

Description
272 pages : illustrations; 27 cm
Subject
  • Young consumers > United States
  • Marketing research > United States
Note
  • Includes index.
ISBN
0967143918
LCCN
00265781
OCLC
  • ocm41927284
  • SCSB-4215577
Owning Institutions
Columbia University Libraries