Research Catalog

Marketing to American Latinos : a guide to the in-culture approach

Title
Marketing to American Latinos : a guide to the in-culture approach / M. Isabel Valdés.
Author
Valdés, M. Isabel.
Publication
Ithaca, N.Y. : Paramount Market Pub., 2000-

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StatusVol/DateFormatAccessCall NumberItem Location
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pt.1:book & CD-ROMTextRequest in advance HC110.C6 V348 2000 pt.1:book & CD-ROMOff-site
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pt.2:bookTextRequest in advance HC110.C6 V348 2000 pt.2:bookOff-site

Holdings

Details

Description
volumes : illustrations; 27 cm +
Subject
  • Hispanic American consumers > United States
  • Marketing > United States
  • Marketing research > United States
Bibliography (note)
  • Includes bibliographical references and index.
System Details (note)
  • System requirements for accompanying computer disc: PC; World Wide Web; Adobe Acrobat; password needed for access to book's web site via toll-free call to publisher.
ISBN
0967143934 (pt. 1)
LCCN
00711774
OCLC
  • ocm44788628
  • SCSB-4215578
Owning Institutions
Columbia University Libraries