Research Catalog

Promises of the good life : social consequences of private marketing decisions / S. Prakash Sethi.

Title
Promises of the good life : social consequences of private marketing decisions / S. Prakash Sethi.
Author
Sethi, S. Prakash.

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StatusFormatAccessCall NumberItem Location
TextUse in library HF5415 .S386Off-site

Details

Additional Authors
Sethi, S. Prakash.
Description
xiv, 400 p. : ill.; 23 cm.
Series Statement
The Irwin series in marketing
Subject
ISBN
0256022305
LCCN
78070945
Owning Institutions
Columbia University Libraries