Research Catalog

Marketing management : analysis, planning, and control / Philip Kotler.

Title
Marketing management : analysis, planning, and control / Philip Kotler.
Author
Kotler, Philip.

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StatusFormatAccessCall NumberItem Location
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TextUse in library HF 5415.13 .K64 1980Off-site

Details

Description
xi, 722 p. : ill.; 24 cm.
Subject
ISBN
0135579759 :
LCCN
79021989
Owning Institutions
Columbia University Libraries