Research Catalog

The ultimate guide to sports marketing

Title: The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
Author: Graham, Stedman.
Publication: New York : McGraw-Hill, [2001], ©2001.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	GV713 .G62 2001	Off-site

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Description

xix, 315 pages : illustrations; 24 cm

Subject

Note

Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.

Bibliography (note)

Includes bibliographical references (p. 305-307) and index.

Contents

Pt. 1. The Role and Scope of Sport Events. 1. Understanding the Sport Industry, the Players, and Opportunities. 2. Critical Planning to Master the Game. 3. Designing, Planning, and Controlling Event Logistics. 4. Providing Hospitality at Sport Events. 5. Negotiations and Contracts. 6. Risk Management: Protecting Your Investment. 7. Effectively Recruiting and Leveraging a Sport Celebrity. 8. Event Marketing -- Pt. 2. Practical Methods for Achieving Success. 9. Financing Sports Events. 10. Licensing Agreements and Merchandising. 11. The Ins and Outs of Sport Events. 12. Sorts Tourism: An Economic Catalyst for Cities. 13. Charitable Events. 14. Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals.

ISBN

0071361243

LCCN

00052721

OCLC

46769629
ocm46769629
SCSB-4217829

Owning Institutions

Columbia University Libraries