Research Catalog
Reputation marketing : building and sustaining your organization's greatest asset
- Title
- Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Chicago, IL : McGraw-Hill, 2001.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD59.2 .M374 2001 | Off-site |
Holdings
Details
- Description
- xiii, 232 pages : illustrations, photograph; 24 cm
- Subjects
- Contents
- Ch. 1. Who Do You Think You Are?: Understanding Reputation Marketing -- Ch. 2. Attitudes and Awareness: The Role of Research in Building Your Reputation -- Ch. 3. A Long and Distinguished History ... or Not: Using What You Have (or What You Don't Have) to Manage Your Reputation -- Ch. 4. Looking the Part: Dressing for Success, for Failure, or Just to Be Noticed -- Ch. 5. Putting Your Reputation on the Line - Online Reputation Marketing in the Internet Age -- Ch. 6. Damage Control: Changing a "Bad Reputation" -- Ch. 7. The Halo Effect and Borrowed Interest: Getting Ahead on Someone Else's Reputation -- Ch. 8. The Reputation Marketing Casebook: About Companies That Built, Changed, or Exploited Their Reputations -- Ch. 9. A Crash Course in Reputation Marketing.
- ISBN
- 0658014293
- LCCN
- 2001040327
- OCLC
- ocm47101001
- SCSB-4225053
- Owning Institutions
- Columbia University Libraries