Research Catalog

New trends in the public's measure of television and other media : a comparative report of the results of three studies, 1959, 1961, 1963

Title
New trends in the public's measure of television and other media : a comparative report of the results of three studies, 1959, 1961, 1963 / by Elmo Roper and Associates.
Author
Elmo Roper and Associates.
Publication
New York : Television Information Office, [pref. 1964]

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StatusFormatAccessCall NumberItem Location
TextRequest in advance 371.333 T2365Off-site

Holdings

Details

Additional Authors
Television Information Office (U.S.)
Description
iv, 15 pages; 24 cm
Subject
  • Television viewers
  • Readership surveys
OCLC
  • ocm04812453
  • SCSB-4226636
Owning Institutions
Columbia University Libraries