Research Catalog

Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail

Title
Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail / [by] Daniel Melcher [and] Nancy Larrick.
Author
Melcher, Daniel.
Publication
New York : McGraw-Hill, 1956.

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Details

Additional Authors
Larrick, Nancy
Description
xi, 438 pages : illustrations; 24 cm
Subject
Bibliography (note)
  • Bibliography: p. 397-411. "Graphic arts films": p. 412-417.
LCCN
56006966
OCLC
  • ocm01355513
  • SCSB-4229037
Owning Institutions
Columbia University Libraries