Research Catalog

Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail

Title
Printing and promotion handbook ; how to plan, produce, and use printing, advertising, and direct mail / [by] Daniel Melcher [and] Nancy Larrick.
Author
Melcher, Daniel.
Publication
New York : McGraw-Hill, [1966]

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Request for On-site UseRequest Scan
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TextRequest in advance 655.03 M4811Off-site

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Details

Additional Authors
Larrick, Nancy
Description
xi, 451 pages : illustrations; 23 cm.
Series Statement
McGraw-Hill handbooks
Uniform Title
McGraw-Hill handbooks.
Subject
Printing > Dictionaries
LCCN
66014535
OCLC
  • ocm00575931
  • SCSB-4229042
Owning Institutions
Columbia University Libraries