Research Catalog

Understanding Chinese consumers : a new way of approaching marketing in Chinese culture

Title
Understanding Chinese consumers : a new way of approaching marketing in Chinese culture / Jan Callebaut, Cis Paelinck & Danny Lam.
Author
Callebaut, Jan, 1955-
Publication
Leuven : Garant, 2000.

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Details

Additional Authors
  • Paelinck, Cis.
  • Lam, Danny.
Description
171 pages : color illustrations; 24 cm
Subject
  • Consumers > China
  • Markets > China
  • Consumption (Economics) > China
  • China > Commerce
ISBN
904411087X (pbk.)
OCLC
  • ocm48145695
  • SCSB-8989324
Owning Institutions
Columbia University Libraries