Research Catalog

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions

Title
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera.
Author
Aaker, Jennifer Lynn.
Publication
Cambridge, MA : Marketing Science Institute, 2001.

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Details

Additional Authors
  • Benet-Martínez, Verónica.
  • Garolera, Jordi.
Description
49 pages; 28 cm.
Series Statement
Working paper series ; no. 01-113
Uniform Title
Report (Marketing Science Institute) ; no. 01-113.
Subject
  • Brand choice
  • Brand name products
  • Consumer behavior
  • Consumers > Attitudes
  • Marketing > Spain
  • Marketing > Japan
  • Consumers > Spain
  • Consumers > Japan
Bibliography (note)
  • Includes bibliographical references (p. 43-49).
OCLC
  • ocm49520689
  • SCSB-3856184
Owning Institutions
Columbia University Libraries