Research Catalog
Exotic visions in marketing theory and practice
- Title
- Exotic visions in marketing theory and practice / Alf H. Walle.
- Author
- Walle, Alf H.
- Publication
- Westport, Conn. : Quorum Books, 2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5415.2 .W283 2002 | Off-site |
Holdings
Details
- Description
- xiv, 244 pages; 25 cm
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Contents
- 1. Introduction: Beyond Science -- I. Kant, Hegel, and Marx: Three Often-Ignored Pioneers. 2. Kant and the Tempering of Science: A Metaphor for Marketing. 3. Friedrich Hegel: Social Structure as Overarching Monolith. 4. Marxist Theory and Marketing/Consumer Research: An Anthropological Perspective. 5. The Intellectual Ancestors of Modern Qualitative Thought -- II. The Structural Paradigm and Its Variants. 6. Mental Structuralism: The Nature of the Human Mind. 7. Classic Social Structuralism: An Overview. 8. Social Structures and Consumer Response: The Culture at a Distance Method. 9. Social Structures and the Consumption of Art: The Myth and Symbol Method. 10. Social Structures and Strategic Behavior: The Face to Face Method. 11. The Structural Perspective: A Synthesis -- III. Individualistic and Poststructural Perspectives. 12. Alternatives to Structural Analysis: The Existential Initiative. 13. Poststructural Leaders and Marketing/Consumer Research.
- 14. Conflict Theory: Individualism within a Social Context. 15. Individualistic Implications and Marketing Research. 16. Conclusion: A Diversity of Methods.
- ISBN
- 1567203949 (alk. paper)
- LCCN
- 2001018033
- OCLC
- ocm45714739
- SCSB-4246547
- Owning Institutions
- Columbia University Libraries