Research Catalog

Title

Neural networks in business : techniques and applications / Kate A. Smith, Jatinder N.D. Gupta.

Author

Smith, Kate A., 1970-

Publication

Hershey, PA : Idea Group Pub. : Information Science Pub., [2002], ©2002.

Items in the Library & Off-site

Holdings

Details

Additional Authors

Gupta, Jatinder N. D.

Description

v, 258 pages : illustrations; 27 cm

Subject

• Business networks
• Neural networks (Computer science)

Bibliography (note)

• Includes bibliographical references and index.

Contents

• Preface / Kate A. Smith and Jatinder N. D. Gupta -- Ch. 1. Neural Networks for Business: An Introduction / Kate A. Smith -- Ch. 2. Predicting Consumer Retail Sales Using Neural Networks / G. Peter Zhang and Min Qi -- Ch. 3. Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer / Ai Cheo Yeo, Kate A. Smith and Robert J. Willis / [et al.] -- Ch. 4. A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan / Edward Ip, Joseph Johnson and Katsutoshi Yada / [et al.] -- Ch. 5. Segmentation of the Portuguese Clients of Pousadas de Portugal / Margarida G. M. S. Cardoso and Fernando Moura-Pires -- Ch. 6. Neural Networks for Target Selection in Direct Marketing / Rob Potharst, Uzay Kaymak and Wim Pijls -- Ch. 7. Prediction of Survival and Attrition of Click-and-Mortar Corporations / Indranil Bose and Anurag Agarwal --
• Ch. 8. Corporate Strategy and Wealth Creation: An Application of Neural Network Analysis / Caron H. St. John, Nagraj (Raju) Balakrishnan and James O. Fiet -- Ch. 9. Credit Rating Classification Using Self-Organizing Maps / Roger P. G. H. Tan, Jan van den Berg and Willem-Max van den Bergh -- Ch. 10. Credit Scoring Using Supervised and Unsupervised Neural Networks / David West and Cornelius Muchineuta -- Ch. 11. Predicting Automobile Insurance Losses Using Artificial Neural Networks / Fred L. Kitchens, John D. Johnson and Jatinder N. D. Gupta -- Ch. 12. Neural Networks for Technical Forecasting of Foreign Exchange Rates / JingTao Yao and Chew Lim Tan -- Ch. 13. Using Neural Networks to Discover Patterns in International Equity Markets: A Case Study / Mary E. Malliaris and Linda Salchenberger -- Ch. 14. Comparing Conventional and Artificial Neural Network Models for the Pricing of Options / Paul Lajbcygier --
• Ch. 15. Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting / Kate A. Smith and Larisa Lokmic.

ISBN

1930708319 (cloth : alk. paper)

LCCN

2001051666

OCLC

• ocm48170817
• SCSB-4249795

Owning Institutions

Columbia University Libraries