Research Catalog

Essentials of CRM : a guide to customer relationship management

Title: Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.
Author: Bergeron, Bryan P.
Publication: New York : John Wiley & Sons, [2002], ©2002.

Items in the Library & Off-site

Filter by

1 Item

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	HF5415.5 .B454 2002	Off-site

Holdings

Details

Description

xiii, 220 pages : illustrations; 23 cm.

Series Statement

Essentials series

Uniform Title

Essentials series.

Subject

Customer relations > Management

Bibliography (note)

Includes bibliographical references (p. 209-211) and index.

Contents

1. Overview -- 2. The Customer -- 3. The Corporation -- 4. Technology -- 5. eCRM -- 6. Evaluating Solutions -- 7. Economics of CRM -- 8. Getting There.

ISBN

0471206032 (pbk. : alk. paper)

LCCN

2001008002

OCLC

ocm48642546
SCSB-8865437

Owning Institutions

Columbia University Libraries