Research Catalog

Title

Visual design in action : principles, purposes.

Author

Sutnar, Ladislav

Publication

[New York] : [Hastings House], [1961]

Items in the Library & Off-site

Details

Additional Authors

Constantine, Mildred

Description

1 volume (unpaged) : illustrations (some color); 32 cm

Subjects

• Commercial art
• Design

Note

• "Preface by Mildred Constantine, Associate Curator of The Museum of Modern Art."
• "Design of the book and of the color portfolios by the author."
• Fine Arts copy: Inscribed by the author.
• Rare Book copy: In original dust jacket.

Contents

The new typography's expanding future -- Principles of contemporary information design -- New needs demand new means -- Rejection of the traditional as well as "modernistic" -- Background of contemporary design -- Principles of contemporary information design -- The new typography in the USA -- Future advances in graphic design -- Principles and attributes -- What is visual interest? -- What is visual simplicity? -- What is visual continuity? -- US information design process -- Strength in visual unity: the new concept of the coroporate image -- Slogan-symbols -- Consumer advertising: factual presentations with emotional appeal -- Business paper advertising: hard-hitting ads with simple design elements -- Direct mail: many new design opportunities -- Industrial catalogs: the visual unit design -- Industrial catalogs: the cover designs -- Industrial information system design -- Cataloging for a chain department store -- Public relations: the need for new design -- The need for new technical publications design -- Trade shows: another force of visual selling -- Store display: another force of visual selling -- Point-of-sale design for prestige -- Design for education: toys for children -- Magazine design: new techniques of visualization -- Pictorial books: design for articulation -- Numbers, alphabets and architecture -- Sign and symbol designs: for building exteriors -- Visual direction and identification systems: in building interiors -- Information design: United Nations.

LCCN

61009378

OCLC

• ocm02938713
• 2938713

Owning Institutions

Columbia University Libraries