Research Catalog

Valuing customers

Title
Valuing customers / Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart.
Author
Gupta, Sunil, 1958-
Publication
Cambridge, MA : Marketing Science Institute, 2001.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415 .M31 no.01/117-121Off-site

Holdings

Details

Additional Authors
  • Lehmann, Donald R.
  • Stuart, Jennifer Ames.
Description
34 pages; 28 cm.
Series Statement
Working paper series ; no. 01-119
Uniform Title
Report (Marketing Science Institute) ; no. 01-119.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 33-34).
OCLC
  • ocm49522919
  • SCSB-3856238
Owning Institutions
Columbia University Libraries