Research Catalog

The impact of business objectives and the time horizon of performance evaluation on pricing behavior

Title
The impact of business objectives and the time horizon of performance evaluation on pricing behavior / Sev K. Keil, David Reibstein, and Dick R. Wittink.
Author
Keil, Sev K.
Publication
Cambridge, MA : Marketing Science Institute, 2001.

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Holdings

Details

Additional Authors
  • Reibstein, David.
  • Wittink, Dick R.
Description
16 unnumbered pages pages; 28 cm.
Series Statement
Working paper series ; no. 01-118
Uniform Title
Report (Marketing Science Institute) ; no. 01-118.
Subject
  • Pricing
  • Executives > Rating of
  • Marketing research
Bibliography (note)
  • Includes bibliographical references (p. 81 [16]).
OCLC
  • ocm49522477
  • SCSB-3856236
Owning Institutions
Columbia University Libraries