Research Catalog

Competitive reactions and modes of competitive reasoning : downplaying the unpredictable

Title
Competitive reactions and modes of competitive reasoning : downplaying the unpredictable / Joel E. Urbany, David B. Montgomery, and Marian Moore.
Author
Urbany, Joel.
Publication
Cambridge, MA : Marketing Science Institute, 2001.

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TextRequest in advance HF5415 .M31 no.01/117-121Off-site

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Details

Additional Authors
  • Montgomery, David B. (David Bruce)
  • Moore, Marian.
Description
51 pages : illustrations; 28 cm.
Series Statement
Working paper series ; no. 01-121
Uniform Title
Report (Marketing Science Institute) ; no. 01-121.
Subject
  • Marketing > Decision making
  • Competition
Bibliography (note)
  • Includes bibliographical references (p. 45-51).
OCLC
  • ocm49523274
  • SCSB-3856246
Owning Institutions
Columbia University Libraries