Research Catalog
Technology management : developing and implementing effective technology licensing programs
- Title
- Technology management : developing and implementing effective technology licensing programs / Robert C. Megantz.
- Author
- Megantz, Robert C.
- Publication
- New York ; Chichester : Wiley, 2002.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | T175.5 .M44 2002g | Off-site |
Holdings
Details
- Description
- xx, 264 pages : illustrations; 23 cm.
- Series Statement
- Intellectual property--general, law, accounting & finance, management, licensing, special topics series
- Uniform Title
- Intellectual property--general, law, accounting & finance, management, licensing, special topics series.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 257-259) and index.
- Contents
- 1. To License or Not to License... Alternative Approaches. Technology Management Strategies. Types of Licensing. What to Do after Deciding to License. Financial Considerations -- 2. Intellectual Property. Patents. Trademarks. Copyrights. Know-How. Mask Works. Intellectual Property Management -- 3. Researching the Market. Information Needed. Sources of Information. Preparing the Data. Uses for Market Information -- 4. Technology Valuation. Sharing Profits. Cost-Based Valuation. Market-Based Valuation. Economic Analysis. Using Discounted Cash Flow to Calculate Net Present Value -- 5. Licensing Strategies. Developing a Licensing Strategy. Strategy Considerations. Licensing from Universities. Licensing from the U.S. Government. Advanced Techniques - Corporate Licensing -- 6. Technology Marketing. Factors Affecting Marketability. Developing a Marketing Strategy. Contacting the Targeted Licensee. Public Relations -- 7. Negotiating and Drafting Agreements.
- Negotiation in the 21st Century. Drafting Agreements. Licensing Computer Software. Dealing with Infringers. Advanced Licensing Techniques - Hybrid versus Separate Licenses -- 8. Post-Agreement Activities. By Licensor. By Licensee. Royalty Auditing. Leveraging License Agreements. The Licensing Organization. App. C. Annotated Sample License Agreements -- App. D. Glossary of Intellectual Property Terms.
- ISBN
- 0471200182
- OCLC
- ocm48752920
- SCSB-4263216
- Owning Institutions
- Columbia University Libraries