Research Catalog
Pharmaceutical marketing : principles, environment, and practice
- Title
- Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, [and others].
- Publication
- New York : Pharmaceutical Products Press, [2002], ©2002.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HD9665.5 .P525 2002 | Off-site |
Holdings
Details
- Additional Authors
- Smith, Mickey C.
- Description
- xvi, 371 pages : illustrations; 22 cm
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 345-360) and index.
- Contents
- Sect. I. Introduction. Ch. 1. General Principles / Mickey Smith. Ch. 2. General Environment / Mickey Smith. Ch. 3. General Practices / Mickey Smith -- Sect. II. Product. Ch. 4. Principles of Product Research and Development / Greg Perkins. Ch. 5. Responsiveness of the Pharmaceutical Industry to Its External Environment / Greg Perkins. Ch. 6. Product Research and Development Practices / Greg Perkins -- Sect. III. Price. Ch. 7. Pharmaceutical Pricing Principles / Mick Kolassa. Ch. 8. The Pharmaceutical Pricing Environment / Mick Kolassa. Ch. 9. Pharmaceutical Pricing in Practice / Mick Kolassa -- Sect. IV. Place. Ch. 10. Principles of Place, Channel Systems, and Channel Specialists / Bruce Siecker. Ch. 11. Place Factors in the U.S. Drug Market: The Environment / Bruce Siecker. Ch. 12. Place Applications in the U.S. Drug Market / Bruce Siecker -- Sect. V. Promotion. Ch. 13. Principles / Mickey Smith. Ch. 14. Environment / Mickey Smith.
- Ch. 15. Practices / Mickey Smith -- Sect. VI. Conclusion. Ch. 16. Prospects: Linking Therapy to Patient Needs / Mickey Smith.
- ISBN
- 078901582X (alk. paper)
- 0789015838
- LCCN
- 2002022045
- OCLC
- ocm48957902
- SCSB-4265114
- Owning Institutions
- Columbia University Libraries