Research Catalog

Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies

Title
Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies / Fred A. Kuglin with Jeff Hook.
Author
Kuglin, Fred A.
Publication
New York : AMACOM, [2002], ©2002.

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Details

Additional Authors
Hook, Jeff.
Description
xiii, 272 pages : illustrations; 24 cm
Summary
  • "Changes in the world economic climate have fundamentally altered not only the way products are created, but also the way businesses form and thrive. Large organizations no longer grow by simply swallowing the smaller companies with which they work. Now, growth for both large and small businesses is fostered and nurtured by mutually beneficial strategic alliances.".
  • "Far from a simple handshake agreement to "work together," a successful strategic alliance demands thorough research, proper planning, realistic objectives, and clear documentation. But perhaps the single biggest factor in considering any sort of strategic partnership is accurately determining the type of relationship that will maximize the contributions of the participating companies.
  • Building, Leading, and Managing Strategic Alliances offers examples and case studies showcasing each of the five major types of alliances and how they are implemented in some of the world's most high-profile organizations.".
  • "With these examples, you'll determine your own organization's best course of action. Should you form an alliance? And if so, what kind? A sales alliance, a solution-specific or geographic-specific alliance, an investment partnership, or a joint venture? You'll also learn how to pilot your company smoothly through every stage in the alliance process.".
  • "Filled with sample legal documents, legal agreements, frameworks, and guidelines, Building, Leading, and Managing Strategic Alliances is an essential resource for any business considering a strategic alliance as a means of achieving its corporate goals."--BOOK JACKET.
Subject
Strategic alliances (Business)
Bibliography (note)
  • Includes bibliographical references and index.
ISBN
0814406831
LCCN
2001055226
OCLC
  • ocm48241421
  • SCSB-4271520
Owning Institutions
Columbia University Libraries