Research Catalog
The auction-app : how companies tap the power of online auctions to maximize growth
- Title
- The auction-app : how companies tap the power of online auctions to maximize growth / Leland Harden, Bob Heyman.
- Author
- Harden, Leland.
- Publication
- New York : McGraw-Hill, 2002.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | HF5478 .H37 2002 | Off-site |
Holdings
Details
- Additional Authors
- Heyman, Bob, 1948-
- Description
- xii, 298 pages : illustrations; 24 cm
- Subjects
- Note
- Includes index.
- Contents
- Preface / Chuck Martin -- 1. The Case for Participating at Auction -- 2. A Brief History of Internet Auctions -- Special Section: Community-Based Selling and Peer-to-Peer Psychographics -- 3. Finding the Relevant Marketplace -- 4. Software and Services for Creating an E-Commerce Auction Infrastructure -- 5. Key Elements for a Successful Auction on Your Own Site or a Portal -- Special Section: Case Studies -- 6. Resources for Researching Your Auction Initiative -- 7. Getting Beyond Being a "One-Trick Pony" -- 8. Strategies to Protect Profit Margins -- Special Section: Navigating the Online RFQ -- 9. Taking the Ball and Running with it -- App. Reversal of Fortune: The Changing Face of Government Procurement and How to Bid for Government Contracts Online.
- ISBN
- 0071387358
- LCCN
- 2002021897
- OCLC
- ocm48628480
- SCSB-4278662
- Owning Institutions
- Columbia University Libraries