Research Catalog

A product-market-based measure of brand equity

Title
A product-market-based measure of brand equity / Kusum L. Ailawadi, Donald R. Lehmann, and Scott A. Neslin.
Author
Ailawadi, Kusum L.
Publication
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, [2002], ©2002.

Items in the Library & Off-site

Filter by

1 Item

StatusFormatAccessCall NumberItem Location
Request for On-site UseRequest Scan
How do I pick up this item and when will it be ready?
TextRequest in advance HF5415 .M31 no.02/100-104Off-site

Holdings

Details

Additional Authors
  • Lehmann, Donald R.
  • Neslin, Scott A., 1952-
Description
33 pages : illustrations; 28 cm.
Series Statement
Report ; no. 02-102
Uniform Title
Report (Marketing Science Institute) ; no. 02-102.
Subjects
Note
  • "Working paper."
  • "Working paper series."
Bibliography (note)
  • Includes bibliographical references (p. 31-33).
OCLC
  • ocm50016220
  • SCSB-3856280
Owning Institutions
Columbia University Libraries