Research Catalog

The great tween buying machine : marketing to today's tweens

Title
The great tween buying machine : marketing to today's tweens / David L. Siegel, Timothy J. Coffey, Gregory Livingston.
Author
Siegel, David L.
Publication
Ithaca, N.Y. : Paramount Marketing Pub., 2001.

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Details

Additional Authors
  • Coffey, Timothy J.
  • Livingston, Gregory.
Description
xiv, 225 pages : illustrations; 24 cm
Alternative Title
Marketing to today's tweens
Subject
  • Child consumers
  • Market segmentation
Bibliography (note)
  • Includes bibliographical references (p. [211]-213) and index.
ISBN
0967143969
LCCN
2001275358
OCLC
  • 47213312
  • ocm47213312
  • SCSB-4295249
Owning Institutions
Columbia University Libraries