Research Catalog

Flexible decomposition of price promotion effects using store-level scanner data

Title
Flexible decomposition of price promotion effects using store-level scanner data / Harald J. van Heerde, Peter S.H. Leeflang, and Dick R. Wittink.
Author
Heerde, Harald J. van.
Publication
Cambridge, MA : Marketing Science Institute, [2002], ©2002.

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Details

Additional Authors
  • Leeflang, P. S. H., 1946-
  • Wittink, Dick R.
Description
41 pages; 28 cm.
Series Statement
Working paper series ; no. 02-107
Uniform Title
Report (Marketing Science Institute) ; no. 02-107.
Subject
  • Pricing
  • Sales promotion
  • Marketing research
  • Optical scanners
Bibliography (note)
  • Includes bibliographical references (p. 39-41).
OCLC
  • ocm50389437
  • SCSB-3856375
Owning Institutions
Columbia University Libraries