Research Catalog

Multinational strategic management : an integrative entrepreneurial context-specific process

Title
Multinational strategic management : an integrative entrepreneurial context-specific process / Robert J. Mockler.
Author
Mockler, Robert J.
Publication
New York : International Business Press, [2002], ©2002.

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TextRequest in advance HD62.4 .M626 2002Off-site

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Details

Description
xvii, 442 pages : illustrations; 22 cm
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 379-417) and index.
Contents
  • Pt. I. Introduction. Ch. 1. An Integrative Entrepreneurial Process. Ch. 2. An Enterprise's Multinational Strategic Framework. Ch. 3. Specific Decisions, Tasks, and Activities. Ch. 4. Structured Analysis of Rapidly Changing Multinational Situations -- Pt. II. Making Strategies Work - Business Process Enablers. Ch. 5. Enabling Multinational Marketing Processes. Ch. 6. Enabling Multinational Production/Operations Processes. Ch. 7. Enabling Advanced Technologies: Telecommunications and Computer Information Systems. Ch. 8. Finance, Accounting, Taxation, and Control Enablers. Ch. 9. Enabling Multinational Organizations: The New Equation -- Pt. III. Enabling Human Resources. Ch. 10. Managing Multicultural Diversity: Interpersonal Interaction. Ch. 11. Strategic Leadership and Management: Emerging New Concepts. Ch. 12. Staffing, Training, and Communications -- Pt. IV. Integrative Perspectives. Ch. 13. Enabling Multinational Strategic Alliances.
  • Ch. 14. Managing Integratively in a Multinational Environment.
ISBN
  • 0789014750 (pbk. : alk. paper)
  • 0789014742 (hardbound : alk. paper)
LCCN
2001045681
OCLC
  • ocm47739179
  • SCSB-4306104
Owning Institutions
Columbia University Libraries