Research Catalog

The effect of store brand share on retail margins : an empirical analysis

Title
The effect of store brand share on retail margins : an empirical analysis / Kusum L. Ailawadi and Bari A. Harlam.
Author
Ailawadi, Kusum L.
Publication
Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.

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Details

Additional Authors
Harlam, Bari A.
Description
39 pages; 28 cm.
Series Statement
Report ; no. 02-109
Uniform Title
Report (Marketing Science Institute) ; no. 02-109.
Subjects
Note
  • "Working paper."
  • "Working paper series."
Bibliography (note)
  • Includes bibliographical references (p. 37-39).
OCLC
  • ocm50933412
  • SCSB-3856429
Owning Institutions
Columbia University Libraries