Research Catalog

Market research and analysis

Title
Market research and analysis / Donald R. Lehmann.
Author
Lehmann, Donald R.
Publication
Homewood, Ill. : R.D. Irwin, 1985.

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TextUse in library HF5415.2 .L388 1985Off-site

Details

Description
xvi, 812 p. : ill.; 25 cm.
Subjects
Bibliography (note)
  • Includes bibliographies and index.
ISBN
0256030847
LCCN
84080815
OCLC
  • 11454248
  • ocm11454248
  • SCSB-2391220
Owning Institutions
Columbia University Libraries